hedgehog lab
VerifiedNewcastle, UK digital product consultancy founded in 2007. 120+ team secured $6.3M BGF investment in 2023. Serves AJ Bell, Aviva, Deliveroo, and Tesco Bank with offices in York and Bulgaria.
About hedgehog lab
hedgehog lab was founded in 2007 by CEO Sarat Pediredla and Mark Forster, who bring nearly 40 years combined experience as software developers. Based in Newcastle upon Tyne with offices in York and Bulgaria, their 120+ person team builds mobile apps, web apps, and provides product strategy, digital transformation, and UX design services. In April 2023, they secured $6.3 million investment from BGF and acquired York-based digital product consultancy Netsells. Their client roster includes major UK brands AJ Bell, Aviva, Deliveroo, and Tesco Bank, positioning them as a leading digital consultancy in Northern England.
Why They Stand Out
Strong UK market presence with blue-chip clients including Aviva and Deliveroo. Recent $6.3M BGF investment signals growth trajectory. Technical founders with 40 years combined development experience.
Ideal For
UK-based companies seeking domestic agency with European delivery capabilities. Financial services firms needing proven UK consultancy. Organizations wanting growth-stage agency with fresh investment backing.
Potential Drawbacks (Honest Assessment)
Newcastle location may be less convenient for London-centric clients. Recent Netsells acquisition means integration period. Smaller than global competitors limits bandwidth for very large programs.
Tech Stack
Platforms
Industry Expertise
Pricing Information
Company Details
Verification
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