Waracle
Dundee-founded UK digital product agency established in 2008. 50-249 professionals across London, Dundee, Edinburgh, and Glasgow serve Virgin Money, NatWest, Royal London, ScottishPower, and Imperial College London.
How much does Waracle charge?
Waracle lists $150–$199/hr with a $250K+ minimum. Confirm a live quote before you budget — these figures come from public materials reviewed 2026-09-18.
- Hourly rate
- $150–199
- Min project
- $250K+
- Team size
- 50-100
- Remote
- Yes
Compared with 107 listed agencies
Midpoint $175/hr vs directory median $125/hr — the upper third (79th percentile, September 2026).
See how hourly rates become project totals in the cost guide.
Who is Waracle a good fit for?
17 years; ScottishPower multi-million-pound deal. NatWest, Sainsbury's Bank, and Roche among regulated-sector clients. Waracle100 research tool used in strategy engagements.
Best for
UK enterprises in financial services, energy, healthcare, and public sector seeking a full-service digital product partner with a proven track record in regulated environments. Organisations wanting a Scottish-rooted agency with London presence and genuine scale.
Tradeoffs
£250,000+ minimum project size effectively excludes SMEs and early-stage startups — this is a pure enterprise shop. The $150-$199/hr Clutch rate band is at the high end for UK regional agencies. The Sofia, Bulgaria offshore element means not all delivery is UK-based, which may matter in certain public sector or regulated contracts.
About Waracle
Waracle was founded in 2008 as a spin-out from Abertay University in Dundee, Scotland, initially focusing on mobile application development. Over 17 years it has grown into a full-service digital product consultancy with UK offices in Dundee (The Engine Room, 1 Bash Street), Edinburgh, Glasgow, and London, plus a Sofia, Bulgaria delivery hub. The company has won multi-million-pound partnerships with ScottishPower and serves regulated-sector clients including Virgin Money CYBG, NatWest, Sainsbury's Bank, Royal London, Sun Life, Phoenix, Roche, Imperial College London, and The People's Pension. Core capabilities span mobile app development (iOS and Android), custom software development, AI and data engineering, and cloud platform services. The in-house Waracle100 tool supports product research and visualization on strategy engagements.
Platforms, stack, and industries
Platforms
Tech stack
Industries
Also listed in
Directory lists that include Waracle based on platform, industry, location, or segment.
Questions about Waracle
- Does Waracle work remotely?
- Waracle is headquartered in Dundee, United Kingdom. Remote delivery is listed as available on this profile. Timezone overlap and communication cadence usually matter more than the office city.
- Who owns the code after hiring Waracle?
- Full code ownership and IP vest in client on project completion. Enterprise contracts standard with full IP assignment.
- How current is this Waracle profile?
- Facts on this page were last reviewed 2026-09-18 from public materials. Rates and minimums can change — confirm a live quote on waracle.com before you budget.
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